Core Purpose

“Our passion is to save lives through early detection.” 

Core Values

Patients First
We value our patients and treat them with respect and compassion.

Early Detection
We believe screening decreases mortality. 
Excellent Education and Clinical Care
We believe world class educational programs improve knowledge and clinical care.

Scientific Integrity
We believe in honesty, transparency and evidence based decision making.

Quality Imaging
We believe in safe and appropriate high quality breast imaging.

Trusted Information
We believe accurate and accessible information facilitates better decision making.

We believe breast cancer knows no race, creed, or geographic borders.

We value partnerships with patients, colleagues, and other organizations worldwide.

Core Mission

To save lives through early detection, quality education, and trusted information provided to patients, physicians and organizations worldwide.

Key Goal

To become the most recognized resource for breast imaging information among scientific organizations, physicians, patients and the media.

Key Strategic Areas

  • Education
  • Communications
  • Membership
  • Organization and Governance